Joey Zwillinger Allbirds co-CEO has waded further into the ongoing debate over Amazon’s propensity for cloning popular products, penning a Medium short post slamming the company’s copycat behavior and providing to help the e-commerce large make its version extra environmentally pleasant.
Amazon made headlines earlier this year when its private label brand, 206 Collective, began selling a shoe that copies probably the unique options of Allbirds’ namesake runners.
Amazon has employed an identical tactic throughout quite a few industries by spinning up cheaper variations of its product throughout dozens of personal label manufacturers that don’t bear the Amazon title. That’s gotten the corporate in trouble with regulators overseas and made it a competitor of a few of its most respected Marketplace sellers, a state of affairs that has additionally spawned antitrust concerns in the US.
In Zwillinger’s post, he calls out Amazon not only for copying, however, for doing so cheaply and in a method that doesn’t align with Allbirds’ approach to sustainability. The company tends to use a sugarcane waste stream instead of petroleum.
Zwillinger says Amazon can borrow its SweetFoam formulation freed from cost. If changed, the oil-based product in it provides chain with this pure substitute, but we may also collectively make a severe dent within the battle towards weather change. With the assistance of immense scale, the price of these materials will come down for all customers of these materials, permitting even broader adoption. He goes on to ask Amazon to “please steal our approach to sustainability.”